PRIVACY POLICY AND PROTECTION OF PERSONAL DATA
issued in accordance with Articles 13 and 14 of the GDPR
I am a natural person doing business under the Trade Licensing Act, Vladimír Basel , Company ID: 09357106, with registered office at Vratimovská 372/57, 718 00, Ostrava - Kunčičky (I and my team hereinafter referred to as " We ").
We are also the controller of your personal data , responsible for its processing.
You can contact us using these contact details :
Email: info@vladimirbasel.com
Phone: +420 739 001 699
Address: Vratimovská 372/57, 718 00, Ostrava - Kunčičky
This Privacy Policy (hereinafter referred to as the “ Policy ”) has been created in accordance with the GDPR Regulation (hereinafter referred to as the “ GDPR ”) and sets out how we process and protect your personal data.
What personal data about you do we process?
When we offer and sell our products to you, we come into contact with people and therefore with their personal data. In order to be able to offer you our products in a quality and professional manner, we need to obtain some of your personal data. In order for you to better understand not only the scope of the processing of your personal data, but also the purpose of its processing, we classify this data into the following categories:
- Identification and address data , i.e. data that allows us to identify you so that we can conclude a contract with you and provide you with our products without undue legal and material risks, e.g. name, surname, delivery or other contact address, billing address, address of the collection point, registered office, company ID;
- Data related to the purchase contract and its performance , i.e. data arising in connection with the performance of the contract, e.g. date of conclusion of the contract, duration, date and reason for termination, date of payment of the purchase price, order history, customer number, data necessary for the proper performance of the contract, including the amount of the purchase price, or bank account number, date of payment of the purchase price;
- Electronic data , i.e. data arising in connection with your visit to our website, e.g. IP/MAC address of the device, cookies, identifiers in social networks, location data of the device used by the customer, etc.;
- Geolocation data – information about geographical location;
- Contact information , i.e. information that allows us to contact and communicate with you, e.g. e-mail address, telephone number.
How does your personal data reach us?
Your personal data may reach us in the following ways:
- By providing it to us when communicating with each other via telephone, email, mail, web contact form, etc.,
- By obtaining them from publicly accessible sources (e.g. public registers of persons, public lists, professional social networks),
- By obtaining them in the performance of our legal obligations.
- By obtaining them when you visit our website https://vladimirbasel.com/
What are the purposes, legal grounds and duration of processing personal data?
The tables below list the purposes and legal grounds (titles) for processing your personal data, as well as how long this data is stored by us.
According to these Principles , the purpose of processing means any activity we perform within the framework of the sale of our products for which we need to work with your personal data (this includes in particular the conclusion and performance of a purchase contract, the fulfillment of our legal obligations, sending newsletters, etc.).
| Legal reason | Explanation | Processing example |
|---|---|---|
| Agreement | We process your personal data if you give us your consent. | Newsletter distribution based on you providing us with your email address via a web form. |
| Contract performance | We process your personal data if it is necessary to perform the contract. | If we conclude a purchase contract together, we will process your identification, address and contact information so that we can fulfill our obligations and check the fulfillment of yours. |
| Fulfillment of legal obligations | We process your personal data if it is necessary to comply with a legal obligation. | To comply with our legal obligations, we must keep tax documents for 10 years. These documents include, for example, your name and surname, address, etc. |
| Legitimate interest | We process your personal data if our legitimate interest in processing it outweighs your rights and freedoms. | When you access our website, we process statistical data about your browsing. |
Purpose No. 1 - CONCLUSION AND FULFILLMENT OF THE PURCHASE CONTRACT
We process your personal data primarily to be able to sell you our products. You are not obliged to provide us with your data for this purpose. However, without this data we would not be able to sell you our products and the conclusion of a purchase contract would be impossible.
We further process your personal data when managing your inquiries, handling suggestions or complaints. If you decide to use one of the social networks to communicate with us, you should keep in mind that the processing of the data provided in this way is also governed by the terms and conditions of these social networks, which we cannot influence. The processing of personal data for this purpose is justified by our legitimate interest in the possibility of communicating with customers or by your consent, depending on which party initiates the communication. The provision of personal data in this case is not a legal or contractual requirement. You are therefore not obliged to provide us with your personal data for this purpose. If you decide
publish a review, you do so voluntarily and we process your data based on your consent. You can withdraw your consent at any time. Providing personal data in this case is not a legal or contractual requirement. You are therefore not obliged to provide us with your personal data for this purpose.
| Sub-activities | Scope of data processed | Legal reason | Processing time |
|---|---|---|---|
| Negotiations on the conclusion, amendment or termination of a purchase contract or its performance | Identification and address data; Data related to the purchase contract and its performance; Contact data | Contract performance | For the duration of the contractual relationship |
| Communication, satisfaction assessment, publication of reviews, handling of suggestions, complaints and claims | Identification and address data; Data related to the purchase contract and its performance; Contact data | Legitimate interest | For a period of 4 years from the termination of our contractual relations, or for a period of 4 years from the acquisition of personal data |
| Agreement | Until you withdraw your consent |
Purpose No. 2 - FULFILLMENT OF LEGAL OBLIGATIONS
We also process some of your personal data in order to fulfill our legal obligations, in particular accounting and tax obligations. The processing of personal data for this purpose is justified by the fulfillment of legal obligations. We must process this data about you.
| Sub-activities | Scope of data processed | Legal reason | Processing time |
|---|---|---|---|
| Fulfillment of legal obligations in the field of accounting and taxes | Identification and address data; Contact data (especially data required to be included on accounting and tax documents) | Fulfillment of legal obligations in the field of accounting and taxes, in particular Act No. 235/2004 Coll., on Value Added Tax and Act No. 563/1991 Coll., on Accounting | For the period specified by the relevant laws, in particular Act No. 235/2004 Coll., on Value Added Tax and Act No. 563/1991 Coll., on Accounting.
Accounting data is processed for 5 years, tax documents for 10 years. |
Purpose No. 3 – SENDING COMMERCIAL COMMUNICATIONS
We also process some of your personal data (in particular your email address or telephone number) for the purpose of sending commercial communications (newsletters and offers of our products and services). We send commercial communications to our customers based on our legitimate interest or to those who have consented to this (e.g. via a web form).
We may use the information you provide to us, as well as information otherwise obtained in connection with our goods – such as information about how you use the website, information about orders placed, or information about your participation in events and competitions – to personalize our commercial communications.
The processing of personal data for the purpose of sending commercial communications is justified by your consent or our legitimate interest in direct marketing. In this case, providing personal data based on your consent is voluntary, but without it it would not be possible to send you commercial communications. You can withdraw your consent at any time. You can also object to the mailing list based on our legitimate interest. If you let us know that you no longer wish to receive commercial communications, we will immediately stop the mailing list. To do this, please use the contact details above.
The provision of personal data in this case is not a legal or contractual requirement. You are therefore not obliged to provide us with your personal data for this purpose.
| Sub-activities | Scope of data processed | Legal reason | Processing time |
|---|---|---|---|
| Sending commercial communications | Identification and address data; Data related to the purchase contract and its performance; Electronic data; Contact data (primarily email address and telephone number) | Legitimate interest in sending commercial communications to our customers pursuant to Act No. 480/2004 Coll., on certain information society services | Until you tell us that you do not wish to receive commercial offers, for a maximum period of 3 years from the moment you cease to be our customer |
| Agreement | Until you tell us that you do not wish to receive commercial offers, or until you withdraw your consent to the processing of personal data and the sending of commercial communications |
Purpose #4 – PROTECTION OF OUR RIGHTS
After the termination of our contractual relationship, we retain your data for a reasonable period of time, as provided by statutory limitation periods, in order to protect our rights, property or safety or the rights, property or safety of other persons. The processing of your data for this purpose is justified by our legitimate interest in protecting our rights, property or safety or the rights, property or safety of other persons. In this case, we may use your personal data, for example, to prevent or detect fraud, misuse, unlawful use and violations of our terms and conditions, as well as to comply with the decisions of a court or other criminal prosecution authorities, state administration authorities or conditions set out in applicable legal regulations.
The provision of personal data in this case is not a legal or contractual requirement. You are not obliged to provide us with your personal data for this purpose, however, we process your personal data for this purpose in situations where you have already provided us with your personal data.
| Sub-activities | Scope of data processed | Legal reason | Processing time |
|---|---|---|---|
| Protecting our rights | Identification and address data; Data related to the purchase contract and its fulfillment; Contact data | Legitimate interest | For a period of 4 years from the termination of our contractual relations, or for a period of 4 years from the acquisition of personal data |
Purpose No. 5 – CUSTOMER ACCOUNT MANAGEMENT
On our website you can register and create your customer account, where you can manage your personal settings and view your order history. For this purpose, we need to process your email address, first name, last name, contact address and telephone number. This data is then used to make ordering our products easier.
The processing of personal data for this purpose is justified by your consent. The provision of personal data based on your consent is voluntary in this case, but without it it would not be possible to create a customer account for you. You can revoke your consent at any time and delete your account. If you let us know that you no longer wish to use your customer account, we will cancel your account immediately. To do this, please use the contact details above.
The provision of personal data in this case is not a legal or contractual requirement. You are therefore not obliged to provide us with your personal data for this purpose.
| Sub-activities | Scope of data processed | Legal reason | Processing time |
|---|---|---|---|
| Customer account management | Identification and address data; Contact data | Agreement | For the duration of your consent to the processing of personal data for this purpose; we will also consider not logging into your customer account for a period of 3 years as a withdrawal of consent. |
Purpose No. 6 – DIRECT MARKETING AND OUR PROMOTIONS
Personalised content and advertising technologies allow us to show our advertisements on partner websites to visitors who have already shown interest in our websites or services. We strive to ensure that you only see advertisements that are of real interest to you, and not advertisements that are unrelated to your person and interests. Based on your order history, interests and website behaviour, you may be shown personalised content and offers on our websites and on third-party websites and applications (including social networks). This is primarily made possible by cookies. You can read about managing your preferences regarding the processing of cookies in the Cookie Information .
The processing of personal data for the purpose of direct marketing and the creation of personalized content and advertising is justified by your consent, or our legitimate interest in direct marketing. The provision of personal data based on your consent is voluntary in this case, but without it it would not be possible to provide you with personalized content and advertising. You can withdraw your consent at any time. The provision of personal data in this case is not a legal or contractual requirement. You are therefore not obliged to provide us with your personal data for this purpose.
| Sub-activities | Scope of data processed | Legal reason | Processing time |
|---|---|---|---|
| Browsing our website and offering relevant content based on your geographic location | Geolocation data | Agreement | Until you withdraw your consent |
| Displaying personalized content and advertising (direct marketing) | Electronic data (especially cookies), Contact data (especially email address and telephone number) | Agreement | Until you withdraw your consent |
Purpose No. 7 – RUNNING A CUSTOMER COMPETITION AND DELIVERY OF PRIZES
From time to time, we may run a customer competition and, depending on the parameters of the competition, process your personal data. Typically, this includes your email address, first name, last name and delivery address.
The processing of personal data for the purpose of running a customer competition and delivering prizes is justified by your consent. Providing personal data is voluntary in this case, but without it it would not be possible to participate in the customer competition. You can withdraw your consent at any time, but this will usually mean that you are excluded from the competition.
| Sub-activities | Scope of data processed | Legal reason | Processing time |
|---|---|---|---|
| Running a customer competition and delivering prizes | Identification and address data; Contact data | Agreement | For the duration of the customer competition |
Purpose No. 8 - VISIT OUR WEBSITE
When you visit our website, we automatically process personal data about you to the extent, for the purpose and on the basis of the legal title set out in the table below. For more information about what cookies are, what cookies we use and why, please see the Cookie Information.
To whom do we disclose your personal data?
In order to ensure the security of your personal data and at the same time to offer and sell our products to you professionally, the following groups of recipients and processors help us with the processing of personal data:
| Recipients | Reasons for disclosure |
|---|---|
| Accountants, tax advisors and auditors, notaries or legal representatives | We entrust things we don't understand to experts. To the extent necessary, we therefore pass on your personal data for processing to accountants, tax advisors, auditors, notaries or legal representatives. |
| Entities ensuring the operation of the website and software | In order to offer and sell our products to you and provide services at the highest level, we must cooperate with a wide range of information and communication service providers (e.g. IT service and hosting providers including cloud storage, providers of security and integrity of our services and websites, providers of billing or accounting systems). |
| Entities providing marketing and graphic services, organizing social events | Marketing agencies, marketing specialists, or graphic designers can help us with the preparation and implementation of marketing campaigns. |
| Entities providing distribution of commercial offers | We may entrust the sending of commercial offers to third parties, to whom you will provide your personal data for this purpose to the extent of the personal data that we process about you for the purpose of sending commercial offers (typically an email address or telephone number). |
| Entities providing payment services (payment gateway operators, banks, etc.) | In order to enable proper payment transactions, we must transfer your personal data to entities that ensure payment transactions. |
| Public authorities (courts, public prosecutor's offices, state and local government bodies, the Police of the Czech Republic, etc.) | We disclose your personal data to public authorities in cases where we are obliged to do so based on a purchase contract (typically when filing a lawsuit, proposal, initiative, etc.) or if required by law. Disclosure of personal data to these entities does not occur regularly, but only randomly. |
| Social media operators | Based on your order history, interests and website behavior, you may be shown personalized content and offers on social networks. This is enabled primarily by cookies, which are used by so-called widgets that are embedded on our websites. You can read about managing your preferences regarding cookie processing in the document Information on Cookie Processing. |
Are your personal data transferred outside the EU?
If we transfer your personal data for processing to a third country (outside the European Economic Area, which also includes states outside the European Union - Iceland, Liechtenstein and Norway) or an international organization, we do so only if the European Commission has decided that this third country or international organization ensures an adequate level of protection, or if the recipient of the personal data has provided appropriate guarantees for their protection and enforceable data subject rights and effective legal protection of data subjects are available in the destination country.
How is your personal data processed?
Personal data is processed both manually and automatically. We keep proper records of all processing activities in accordance with applicable legal regulations.
What are your rights as a data subject?
To exercise your rights, please contact us using our contact details provided in the introduction to this Policy. We reserve the right to verify the identity of the person requesting the rights in question by reasonable means. If requests are repeated and are manifestly unfounded or disproportionate, we may charge you a reasonable fee or refuse to comply with the request.
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Right to access personal data
If you want to know whether we are processing your personal data, you have the right to obtain information from us about whether your personal data is being processed and, if so, you also have the right to access your personal data. In the event of a repeated request, we are entitled to charge a reasonable fee based on the administrative costs incurred for a copy of the personal data provided.
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The right to correct inaccurate and complete incomplete personal data
If you believe that we are processing inaccurate or false data about you, you have the right to request its correction. You also have the right to supplement incomplete data. We will carry out the correction or supplementation without undue delay, always taking into account our technical and time capabilities.
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Right to erasure
You have the right to request the deletion of personal data we process about you in the following cases:
- Your personal data are no longer necessary for the purpose for which they were collected or processed;
- We process your personal data unlawfully;
- You have withdrawn the consent on the basis of which the processing of your personal data was carried out, and we have no other authorization (legal reason) to further process this personal data;
- You object to the processing of your personal data if your personal data is processed for marketing purposes (e.g. sending newsletters);
- You object to the processing of your personal data that we process based on our legitimate interest and unless we are able to demonstrate that our legitimate interest overrides your right to erasure;
- Is there any legal reason that requires the deletion of this personal data;
- We process a child's personal data without parental consent to such processing.
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Right to restriction of processing of personal data
If you are not interested in complete deletion, but only in temporary restriction of the processing of your personal data, you can request that we restrict the processing of your personal data.
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Right to data portability
If you would like us to transfer your personal data to a third party, you may exercise your right to data portability. However, if exercising this right would adversely affect the rights and freedoms of third parties, we will not be able to comply with your request.
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Right to object
You have the right to object at any time to the processing of personal data which is processed for the performance of a task carried out in the public interest or in the exercise of official authority or for the protection of our legitimate interests. Unless we demonstrate compelling legitimate grounds for the processing which override your interests or rights and freedoms, we will cease the processing based on your objection without undue delay.
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Right to withdraw consent at any time
If the processing of your data is based on your consent, you have the right to withdraw this consent at any time.
Regarding the processing of your personal data for the purpose of sending commercial communications, you can withdraw your consent to the processing of personal data and your consent to sending commercial communications simply by replying "No" to the email or otherwise expressing your disagreement in the reply, or by clicking on the relevant link, if it is provided at the end of the commercial communication.
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Right to information about automated decision-making, including profiling
You are not subject to any decision based solely on automated processing, including profiling, which would produce legal effects for you or similarly significantly affect you.
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The right to file a complaint with the Office for Personal Data Protection
At any time, you have the right to file a complaint with the supervisory authority, which is the Office for Personal Data Protection, with its registered office at Pplk. Sochova 27, 170 00 Prague 7, tel.: 234 665 111. Complaints can be filed via the contacts listed here.
Is data about children also processed?
Our products, services and websites are not primarily directed at people under the age of 16. We do not knowingly collect their personal data. If we provide products or services to someone under the age of 16, we will seek the consent of the person who has parental responsibility for the child. If we become aware that we have inadvertently obtained personal data about people under the age of 16 without their consent, we will take steps to delete that data as soon as possible, unless we are required to retain it by applicable law.
What laws govern data processing and privacy protection?
The processing of personal data in the Czech Republic is governed in particular by the following legal regulations:
Conclusion
Legal regulations and our business strategies and related methods of processing your personal data may change. If we decide to update this policy, we will post the changes on our website and inform you of these changes. In cases where there is a major change to this policy, or if we are required to do so by law, we will inform you in advance. We ask you to read this policy carefully and to check it regularly when you continue to communicate with us or use our website.